About Us

Since 2005, when we were developing our skincare line for grown-ups, Elana All Natural Skincare™, we had a simple goal in mind, to create a higher quality product than what was commercially available, using natural ingredients.

We were familar with many medical grade skin care products through our medical aesthetics practice. They contained surprisingly low amounts of beneficial ingredients and large amounts of preservatives, petrochemicals, skin sensitizers, irritants, and estrogen-like hormonal imitators.
Disappointed with what was available, we decided creating a custom formulation was necessary to eliminate undesirable ingredients, and maximize the use of safe natural ingredients, including antioxidants, vitamins, and soothing anti-inflammation botanicals. The result was a collection which proved pleasant and enjoyable to use, while protecting, nourishing and enhancing the appearance of skin.

When our daughter was expecting, she began searching for natural products to use on her baby.  She wanted the same quality products as Elana All Natural Skincare™. We started examining the ingredients of baby care products. We were upset, but not surprised that even natural/organic baby products contained potentially irritating or sensitizing oils or botanicals. They contain extracts of rose, orange, lime, lemon, rosemary, lavender, tangerine or thyme, and also estrogen-like paraben preservatives or other skin irritants like propylene glycol, sodium lauryl sulfate, ethanolamines and petroleum distillates.

So, the process began again to research and develop a better, safer skin care line to use on babies sensitive skin.  We know that a baby's skin is more absorptive than adult skin. With great care, the result became a collection of natural and organic baby products that are paraben-free, propylene glycol-free, hypoallergenic and phthalate and petroleum-distilates-free.

Bathtime Kids & Bathtime Baby are a luxurious baby skincare line that is safe and gentle, formulated with organic plant and fruit extracts, along with skin nourishing vitamins and antioxidants that will protect and care for your baby's delicate skin.
Our mission is to raise awareness of enviromental toxins and health risks in personal care products.
We are committed to providing non-irritating and non-toxic products for babies and children. We believe that bathtime should be an enjoyable and bonding experience. Using safe products brings peace of mind and security.

Bathtime Baby & Kids uses BPA & Phthlate Free packaging, both ecofriendly and recyclable.

Bottles are #2 HDPE Caps are made of BPA-Free polypropylene.

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